Fri frakt på beställningar över 499 kr.

About us

the beginning

The idea of Urban Joi was founded in the summer of 2017 by us, Merih and Volkan, in the heart of Istanbul, Taksim. Dedicated and inspired by our heritage, turkish traditions, seaside lifestyle and with our passion for exploring the world and discover sustainable, high quality, versatile products, we decided to create a marketplace that will grow slowly and dynamically, bringing you carefully curated goods that will empower your life. Each of our product is made with natural materials by passionate artisans, who show care and attention to details and quality.


the core

re-inventing iconic and traditionally loomed Peshtemal
Our core is business is to curate the best goods from Turkey and our bestseller is Peshtemal, a turkish hammam towel re-invented with gorgeous design and high quality cotton from the are of Aegean. Made of 100% durable, Turkish cotton

All our Peshtemal are versatile enough to be used as highly absorbent and quick dry bath towels, as lightweight and compact beach towel, as a stylish sarong/pareo or as a home interior textile such as throw, chair cover, bed blanket. Me, I use my Peshtemal as a scarf as well.


social corporate responsibility

We only produce and market Peshtemal in bamboo and turkish cotton, and we select our manufacturers carefully. We are only working with manufacturers that have the right conditions and terms for their employee. For us, corporate social responsibility is one of our ground stones, and we´re putting as much effort on customer service as on choosing the right partners.

about washing

Treat your Peshtemal Hamam Towel with love and it will last you a lifetime! For best care machine-wash cold with similar colors on a gentle cycle (low temperature). Wash before use. Avoid the use of bleach, and tumble dry on low to keep your towels soft and absorbent.

Do not hesitate to contact us if you are wondering about something. We will always answer within 24 hours. Feel free to follow our social media for tips, offers, and inspiration. Check out our Facebook page and Instagram for tons of inspiration.

Love & Cheers
Merih & Volkan


Stäng (esc)


Use this popup to embed a mailing list sign up form. Alternatively use it as a simple call to action with a link to a product or a page.

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.



Din varukorg är för tillfälligt tom
Shoppa nu

Net Orders Checkout

Item Price Qty Total
Subtotal 0 kr

Shipping Address

Shipping Methods