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About us

Welcome to us


Hello, and a warm welcome to us at Urban Joi. We who run the company are called Merih and Volkan and together we try to create a better future for our children. Sustainability, the love for our nature and care for the environment are the backbone of our business, which we founded 4 years ago. In addition to running Urban Joi, we are married and our children are often our models. We both come from Turkey and love the sea and like to spend our summers on the Mediterranean.


Our hammam towels are woven in the finest soft cotton by skilled craftsmen at small family-owned weaving mills in Turkey, where weaving technology and craftsmanship have been passed down from generation to generation. The weaving mills are chosen with great care and the entire production - from choice of material to finished towel - is carried out in a sustainable and environmentally friendly way. All our towels are designed with both form and function in mind, and you can choose between single or double woven, in one variety of patterns. The good quality in combination with the beautiful and timeless design means that they can be used for a very long time.

Good ideas never go out of style


More than 600 years ago, when the Ottoman Empire flourished and the Turkish hamam baths served as social meeting places, a Peshtemal was used to cover the body. Peshtemal is a Turkish hammam towel woven from the finest cotton in the traditional way. It weighs lightly, absorbs plenty of moisture and dries quickly. Today, the hammam towel is used as a beach towel or beach and yoga towel, as a sarong and baby blanket, as a scarf, tablecloth or to decorate with. It is easy to carry and have lying around in the car, boat or pram. And it's beautiful to look at. As beautiful as 600 years ago.

Organic and sustainable


Our vision is to spread knowledge about acting with common sense and above all acting sustainably. We have therefore adapted our towels to suit more than to dry with. You can use it as a decorative blanket, baby blanket, sarong, wall decoration, yes your imagination sets the limits.


Did you know that 100,000 marine mammals and turtles dies every year from having eaten or stuck in plastic thrown into the sea?



We started Urban Joi to make a difference and to change behaviors in consumption. That we care about our nature is a prerequisite for our survival and we have chosen to take extra care that our seas are well and survive pollution. Every little step we take in the right step makes a difference. That's why 5% of every towel you buy goes to The Perfect World Foundation and the Save the Ocean project.


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