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Sustainable Development

"A sustainable development is a development that satisfies today's needs without compromising the ability of future generations to meet their needs ”. This is how sustainable development is defined in what is called the Brundtland Report, and which was commissioned by the UN in 1987.

For us, sustainability, design and functionality go hand in hand and we constantly work to achieve our sustainability goals.

A hammam towel, also called a Peshtemal or hamamas, is a light towel that is functional and practical. It can be used to advantage as a bath towel, beach sheets, yoga towel, baby blanket, blanket, sarong, tablecloth and interior detail.

All of our hammam towels are woven by small, family-owned weavers where technology, passion for the art of weaving and the love of the popular piece of fabric have been inherited, from generation to generation.

Since we started Urban Joi with a penchant for the sea, we donate 5% of the proceeds to the project #Savetheocean, which actively works to clean our seas of plastic and rubbish.

So when shopping from us, you help several families and help clean the oceans.

Many of our hammam towels are double-woven, such as Kilim, and have an inverted design or color on one side. They are much appreciated gifts and perfect for the gym, yoga or short trip as they take up very little space.

Other benefits of the hammam towel are:

  • Large and covers the whole body but folded as big as a water bottle
  • Made of eco-friendly cotton
  • Dries quickly, which saves electricity
  • High absorbent
  • Can also be used as a sarong for the beach
  • Soft to the skin

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