Urban Joi is a young Swedish brand with roots in Turkey and born from a love for the Mediterranean sea and the traditional artisanship of Turkey. Our aim is to offer a sustainable, beautiful and versatile collection of home and bath textiles that adds the extra touch of elegance and luxury to your everyday living. Working with small, carefully selected family-run businesses of artisans in the Aegean region of Turkey, every piece is lovingly crafted to perfection. From every sold towel, we're donating 5% to project #SAVETHEOCEAN
Discover Turkish towels
Our popular Scandi Stripe is back in stock!
Exquisite, versatile and supreme Peshtemal hammam towel. For those who like an affordable. luxurious, soft and gentle touch and a towel with plenty of benefits.
What our customer says
I recently discovered Peshtemal and I'm overwhelmed by all the benefits one product has! I use my towels for the home, beach, as a yoga blanket, and sometimes even as a pareo. Great buy and will definitely shop more!
I just bought my first hammam towel and it's such a surprise! It's good for almost anything, bath, gym, yoga, as a blanket. I really love the fact that the towel dries fast and so absorbant!
I love my towels! I use them at home, for my yoga and when I travel. They are not heavy and bulky and dries in an instant!