Planning a vacay to sun-drenched destination?
Our lightweight towels are versatile, lightweight and compact. Perfect for the entire family and for any destination.
Urban Joi is a young Swedish brand with roots in Turkey and born from a love for the Mediterranean sea and the traditional artisanship of Turkey. Our aim is to offer a sustainable, beautiful and versatile collection of home and bath textiles that adds the extra touch of elegance and luxury to your everyday living. Working with small, carefully selected family-run businesses of artisans in the Aegean region of Turkey, every piece is lovingly crafted to perfection. From every sold towel, we're donating 5% to project #SAVETHEOCEAN
Mix'n match colors & design
Exquisite, versatile and supreme Peshtemal hamam towels for those who like an affordable. luxurious, soft and gentle touch and a towel with plenty of benefits.
What our customer says
I recently discovered Peshtemal and I'm overwhelmed by all the benefits one product has! I use my towels for the home, beach, as a yoga blanket, and sometimes even as a pareo. Great buy and will definitely shop more!
I just bought my first hammam towel and it's such a surprise! It's good for almost anything, bath, gym, yoga, as a blanket. I really love the fact that the towel dries fast and so absorbant!
I love my towels! I use them at home, for my yoga and when I travel. They are not heavy and bulky and dries in an instant!